The FURminator Blog

FURminator® Takes “Hacktion” to Promote National Hairball Awareness Day

As we worked on the final edits of our video for National Hairball Awareness Day 2013, we had a HUGE decision to make. Our goal in making that video (and participating in Moustache Cats and even offering a NHAD ringtone!) was to raise awareness about the problem of hairballs, but awareness without action is like, well, having a deShedding tool but never using it!

We knew what actions we wanted cat owners to take: (1) spread the word and raise even more awareness and (2) prevent hairballs before they start. So the nature of the action wasn’t the big decision; the big decision was the spelling of the action.

Two of us sat staring at the words on the screen: “action” and “hacktion.” “Can we really ask people to “take hacktion?” we asked. We were concerned that people might think we were being too lighthearted about hairballs, which are a very serious issue that cause incredible stress and discomfort to cats.

But then we thought about Moustache Cats. And we thought about all the good-natured people in the video willing to embarrass themselves in front of thousands because they love cats. We remembered that we have the privilege every day of working alongside wonderful, loving pet parents and pet bloggers and pet product retailers who would do anything to improve the lives of pets. We remembered that every hairball prevented makes us smile, and we remembered that we got into this business because what we do makes us happy. So we went for it; we left “hacktion” in the video, because if we’re not enjoying ourselves as we do what we love, then we’re not doing things the right way.

And even though National Hairball Awareness Day has passed, every day is a good day to prevent hairballs with FURminator® deShedding Tools for cats! So watch the video (below) if you haven’t already. Check out Moustache Cats on our Facebook page if you haven’t seen those wonderful photos. And if you haven’t yet taken hacktion, make the decision to start today!

April 26 is National Hairball Awareness Day: What You Need to Know

It’s no secret cats shed, but are you aware of the causes and dangers of hairballs? “Because cats groom themselves with their tongues, they naturally ingest some hair in the process,” says veterinarian Shelby Neely, also known as “The Cat Doctor.” 

According to Dr. Neely, most of the hair will pass though the intestinal tract, but some remains in the stomach. Over time, as more is added, a hairball develops as the hair becomes dampened by bile and other digestive fluids. “Fortunately, by reducing the amount of hair your cat ingests, hairballs can be prevented.”

Below are signs and symptoms of hairballs in cats and when you should seek veterinarian attention:

  • Ongoing vomiting, gagging, retching or hacking without producing a hairball
  • Lack of appetite
  • Lethargy
  • Constipation
  • Diarrhea

One simple way to help prevent hairballs in cats is to groom your furry friend regularly. For your go-to grooming solution, use FURminator® deShedding Tools for cats! The deShedding tools, available for cats with long or short hair, are easy-to-use and effectively reduce hairballs – keeping your cat healthier and happier.

Remember every loose hair brushed is one less to swallow.

Hip, Hip Hooray for National Ferret Day!


On Saturday, April 27, all ferrets will be celebrated on National Ferret Day!

Ranking third, after dogs and cats, as the most common uncaged pet in North America, ferrets have been household pets for over 300+ years. And with most household pets, shedding is likely to occur!

For all ferret lovers and owners, help reduce shedding and prevent hairballs from developing in your furry friends by using FURminator’s Small Animal deShedding Tool.

Made specifically for small animals, including ferrets, the Small Animal deShedding Tool features a 1.25” deShedding edge, which gently removes undercoat and loose hair. Recommended by veterinarians and designed by a groomer for professional results, what are you waiting for? Try the tool today!

From all of us at FURminator®, wishing you and your ferret a Happy National Ferret Day!