Winner to Receive $1,000 Animal Charity Donation
In conjunction with National Hairball Awareness Day, which is April 27, FURminator, the #1 premium brand in complete skin and coat care in the pet specialty category, is hosting a “FUR creature” contest to spread the word about the dangers of cat hairballs.
A group of over 30 pet bloggers has taken on the FURminator challenge to present celebrity-themed “FUR creatures.” With the help of these pet bloggers, consumers will see how the FURminator deShedding tool helps to relieve pet owners of the mess of loose fur and hairball worries when used a few minutes twice a week. “FUR creations” include the likes of Ellen DeGeneres, Conan O’Brien and Justin Bieber—all made from excess fur as a result of a deShedding session.
Pet blogger submissions will be posted on the FURminator Facebook page starting on April 2. Here, a voting tab will allow visitors to vote for their favorite celebrity “FUR creature” through April 20, with a winner announced on April 27, National Hairball Awareness Day. Once a winner has been selected, FURminator will make a $1,000 donation to the “FUR creature” winner’s animal charity of choice.
“Although hairballs may be a humorous subject to some people, they are no laughing matter for cat owners and their more than 90 million feline companions,” says Cathy Heimberger, FURminator’s Marketing Director. “FURminator deShedding tools aid in this issue by decreasing shedding up to 90% and reducing hairballs. By preventing hair from getting into a cat’s body in the first place, cat owners can also avoid the use of hairball treatments like lubricants and gels.”
With options for both small and large breeds, the FURminator line of deShedding tools for cats (MSRP $42.99-49.99) enables cat owners to easily find the right size product for their pet. In addition, each size tool offers both long and short hair varieties for optimal results.
To vote for your favorite “FUR Creature” and view all of the entries, visit our Facebook page at www.facebook.com/FURminator.