At the heart of the FURminator Grooming System is the FURminator deShedding™ Tool. The story of how it was developed offers important insight to how and why the FURminator deShedding Tool works better than any brush or comb, as well as why the FURminator Shed-Less Treatment works so much better than ordinary grooming treatments.

For years, a struggling groomer had been attempting to find the best tool to combat the number one complaint of her customers... shedding. After over a decade of using every possible device in the industry, she worked with her husband to develop a new type of tool that didn't cut the pet's coat, but create a unique edge that grabs and removes the loose hair from the undercoat.

Together they experimented with placing this stainless steel deShedding edge in a crude handle. Little by little they experimented with different, more-ergonomic handle designs and more-effective edges. After many modifications they arrived at their most successful design and had it patented.

One thing they discovered in the process was that the grooming tool not only removed hair from loose undercoat, it also brought the pet's own natural oils up from the bottom coat to the top coat, leaving the pet with a more lustrous, naturally shiny coat.

The couple also worked with major manufacturers to develop a deShedding Solution and deShedding Shampoo made with natural ingredients such as coconut, aloe vera, calendula, oatmeal, kava, omega-3 and 6 fatty acids, chamomile, papaya, vitamin E - and no silicone! The shampoo promotes a healthy skin and coat by strengthening hair shafts, increasing elasticity and conditioning skin and hair follicles - all while preserving your pet's essential natural oils, ultimately helping to reduce the degree of shedding. The solution helps release loose hair of the undercoat and prepares the hair for the deShedding Tool.

New items include the low fat, high protein FURminator deShedding Dog Treats. These great tasting, 100% digestible treats have the proper balance of nutrition, essential fatty acids and antioxidents to reduce excess shedding.

And the rest of the FURminator story is, as they say, history - but it's exciting, ongoing history. Because today, the FURminator deShedding Tool and the FURminator Shed-Less Treatment are available in all 50 states and countries around the world. But most important, FURminator is actually changing the world - one person-to-pet relationship at a time.