Press Releases > Thursday, May 26, 2005 2:54 PM- St. Louis, MO

Promotions mean less work - more money

Grooming shops and kennels across the country have been using a variety of promotions to increase their revenues with the FURminator shed-less treatment system. Remember, the treatment is a valuable add-on service. You should be charging extra for this service, and customers will gladly pay. One shop keeps a FURminator professional deShedding tool at the front desk. When a good candidate comes in, they briefly mention the treatment and then take a few strokes on the pet’s coat to amaze the customer. Another shop advertises a half price special on bath & brush pets … when customers come in, they sell most of them on a FURminator treatment. Even a free treatment will convince the most skeptical customers to buy the service on every return visit. One shop on the East coast has reported thousands of dollars in increased revenue within the first 2 weeks of offering the FURminator treatment. The FURminator has been so successful that the facility is producing television commercials to increase awareness and profits. A Midwest facility stamps their information on the back of the FURminator brochures, attaches a $5 off coupon and puts them in vet offices and pet shops in their area. Many facilities with Websites are adding credibility and increasing the value of the service by putting links to the www.FURminator.com Website. Several shops also have on-line and printed coupons to build awareness. Once a customer tries the FURminator shed-less treatment, they make it a part of their pet’s visit every time. Answering machine, on-hold messages and yellow page ads are also featuring the benefits of the treatment to potential customers. Most shops find performing a FURminator shed-less treatment the easiest and most profitable way to make money. Let your valuable groomers concentrate on grooming and let your bathers perform the FURminator treatment. Included with all kit purchases is the FURminator art CD-ROM with high resolution artwork to include in any of your promotional efforts.




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